Bria gains $24 million in Series A funding

Israel-based ethics-driven AI image generation startup Bria has raised $24 million in a Series A funding round, led by GFT Ventures, Intel Capital, and Entrée Capital with additional investors including, Publicis Groupe, Getty Images, Samsung Next, IN venture (Sumitomo Corporation, Japan), Atinum Investment (South Korea), Z Venture Capital (LY Corporation, Japan), Mirae Asset Venture Investment, J-Ventures, and others, according to a company release.

The company said it would use the cash infusion to expand globally and build out text-to-video generation capabilities.

“With the rapid adoption of generative AI in commercial operations, and as 70% of CEOs agree with the need to act urgently on generative AI to avoid giving their competitors a strategic advantage, it is vital that final outputs are developed from ethical, unbiased, and licensed sources without holding the foundation models in a walled garden,” said Dr Yair Adato, CEO & Founder, BRIA. “It is essential that companies are equipped with generative AI capabilities as part of their core technology stack so they can seamlessly scale their operations and ensure they own intellectual property and data. This is precisely what BRIA is providing to any company using our licensed-sourced platform and we are thrilled with this opportunity to empower more businesses with the ability to generate AI responsibly.”

According to a Reuters report, BRIA fed its model visuals from 18 stock providers, including Getty, Alamy, SuperStock and Envato. It charges customers for access to the platform and shares revenue with the photo companies. Each time BRIA generates an image, it displays the original licensed images that contributed data toward that output and accounts for how much came from each.